Honda Collateral

Below is a variety of collateral, direct mail and promotional tactics for Honda Motorcycles. With so many different motorcycles catering to a wide demographic it gave me an opportunity to tailor the concepts and designs to appeal to those very diverse audiences.

Mr. Sochiro Honda
For the 50th anniversary of the Honda Corporation our agency gave the corporate office this beautifully framed portrait of Mr. Sochiro Honda. Comprised of hundreds of images pulled from their advertising spanning several decades of work (see inset detail). A tribute to the man who started it all in a wooden shack, building bicycle motors. The piece is on permanent display at the corporate office in Torrance, CA.

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