At ResMed, I took part in the first corporate rebranding in its 25 year history. This was a global endeavor with more stakeholders than a country BBQ. In my role, I helped oversee the development of the website, logo and overall branding efforts. Post-launch my role shifted to driving the brand implementation both externally and also throughout the organization, regularly collaborating with global partners in this effort. Additionally, I was responsible for the creation of internal training programs to ensure smooth and consistent brand implementation across all levels of organization.
I engaged with an external agency to produce the video below. The video was an introduction to the brand and was viewed by employees on launch day via our new corporate website.