ResMed Print Ads

We did not do a lot of consumer advertising at ResMed. The ads we did do were to our B2B customers. Still, these ads focused on a strong consumer benefit. Some of these ads were part of larger global campaigns where we worked with external agencies from message development through concept development.

AirFit Series – The right fit for you
“The right fit for you” headline served as a double meaning in this campaign. For patients, the mask technology provided a good seal on a large percentage of the population. For our distributors who have to size the patients correctly, the technology made their job easier and more efficient. Business efficiency for our distributors was an underlying objective for all our products and marketing efforts.
Wake up to sleep – Don't ignore the writing on the wall
ResMed's patient-centric site ran this ad in national magazines to create awareness of the symptoms associated with obstructed sleep apnea (OSA).  

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